BRAND
Vara Brand Guidelines
Resources for partners, press, and event organisers. Logos, colours, typography, and usage guidelines — everything you need to represent Vara consistently.
Naming
Always capitalise "Vara" as a proper noun. Use "Vara AI" when referring to the AI product specifically. The domain vara.ai is fine in URLs but not as a brand name in copy.
Wordmark
The Vara wordmark is the primary way to represent the brand. It uses a custom-spaced rendition of the typeface with distinctive rounded letterforms.
Two monochrome versions are provided: white for dark backgrounds (the most common use case across Vara's digital surfaces) and dark for light backgrounds (partner materials, print, co-branded contexts).
Colours
Vara's colour palette is rooted in deep, clinical dark tones that convey precision and trust in a medical context, accented by a teal-to-lavender gradient that adds warmth and forward momentum.
The sky-to-lavender gradient is reserved for accents, interactive highlights, and featured text only, never as a full background fill.